There are some great Internet marketing tutorials out there. There are also some lousy ones. Sometimes it seems like the bad ones outnumber the good, based on the comments of critics. Why are there so many IM guides that apparently don’t really show you how to do anything productive?
The first reason may have to do with the age of the material. The web and Internet marketing change quickly. The tutorial that you determine to be an absolute dud may have been a real winner a year or two ago. The tutorial isn’t lousy in these cases, it’s simply out of date. Another potential explanation for the bad guides out there is related to the pressures within the marketplace to turn out new material. Marketers within the IM niche are always trying to create something new as quickly as they possible can.
Sometimes, that leads people to rush things into the market place that are incomplete. In other cases, this can lead to complete products that just aren’t expressed with enough detail or clarity. Part of the problem may actually rest with the user, however. It’s interesting that so many tutorials are dismissed as sub par by people who fail to actually follow their recommendations and the steps outlined within them. In many cases, the guide is less to blame than the person using it. Inaction and misunderstanding can turn a great plan into an accidental failure.
In fact, it’s quite possible that many of the criticisms leveled against tutorials stem from an inability on the part of the user to recognize their own significant role in the problem. You’ll notice that two of the three reasons listed have absolutely nothing to do with the quality of the information at all. The old guides worked at one point. User error is common. None of the three evidence negative intentions on the part of the authors, either.
While there are bad apples in the IM barrel, you can’t really accept the argument that most Internet marketing tutorials are ineffective at face value. There’s more to the critical jabs some take at the industry than may meet the eye.
Take advantage of this opportunity to access some of the best Internet marketing tutorials available.